Comic: Mount Cookie
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Criteo Makes Its Super Bowl Debut (Really)
Lots of first-time advertisers are heading to the Super Bowl this year: electric vehicle makers, crypto brands … and Criteo? It’s hard to imagine a bigger stage for a company that usually operates behind the scenes.
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ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets
With cookies (finally) cooling off, contextual targeting tech is starting to heat up. On Tuesday, ShowHeroes Group, a video and contextual targeting tech provider based in Europe, announced its acquisition of cross-screen ad platform smartclip LATAM (as in Latin America). The rationale behind the deal is to help ShowHeroes Group bring its solution to the […]
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New W3C Group Aims To Dial Back The Rhetoric And Get Practical About Post-Cookie Tech
It’s time to stop talking and start doing. That’s the raison d’être, in a nutshell, behind a new community group – the Private Advertising Technology Community Group – housed within the World Wide Web Consortium.
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OPINION: Data-Driven ThinkingConscious Marketing Can Transform Our Cookie-Dependent Industry
Marketing on the web is undergoing a monumental shift as third-party cookies are phased out. But the real problem is that our industry has gotten so used to them that we’ve missed an important fact: Cookies were never intended to do the heavy lifting we’ve come to rely on, writes Erica Schmidt, Global CEO of Matterkind.
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Comic: Starting Off Right
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Top 10 AdExchanger Stories Of 2021
The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021.
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Criteo To Acquire IPONWEB For $380 Million
Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of programmatic advertising as it exists today?
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OPINION: The Sell SiderCohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the […]
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Comic: 2021 Bingo Card
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…