• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»The Spruce Best Home

Dotdash Makes Bold Move With Amazon-Exclusive Paint Line

Amazon is primed to splash some color on a new product category: paint. But rather than slap on its own private label, home improvement site The Spruce lent its name and home décor expertise, selecting and naming the 32 colors of paint. Paint manufacturer KILZ produced the line. KILZ and Amazon first approached the digital... Continue reading »

by Sarah Sluis // May 22nd, 2019 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
  • The Two Approaches To Identity, And What They Mean For Pubs
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved