The Guardian

YouTube TV launches new skinny TV bundles; anti-ad Substack is testing ads; Google strikes new publisher licensing deals to feed its AI.

Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack.

Dave Strauss, VP of revenue operations and strategy for North America, spoke with AdExchanger about The Guardian’s PMP priorities and how it’s tapping into other emerging revenue streams.

A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.

In today’s newsletter: Why Apple’s SKAdNetwork 4.0 is a bust; advertisers are irked by Google’s optimization-driven demand for different creative formats; The Trade Desk releases a baffling list of top 100 publishers.

Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative optimization platform from digital advertising firm Adludio.

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nessie Lives The FTC is accusing Amazon of using Project Nessie, a secret algorithm, to fix prices in its favor and monopolize the retail market, Ars Technica reports. Amazon matched discount prices from rivals, spurring other retailers to slash their prices, too. This […]

Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate their businesses, and bringing that same automation to advertisers.  Meta, Alphabet and Microsoft execs used the word “AI” more than 200 times in investor calls […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VC You On The Other Side The food delivery app Gopuff is looking for a $300 million “cash cushion,” The Wall Street Journal reports, to help bridge tough economic times and diminishing returns in the superfast food delivery startup category.   SoftBank, a gigantic […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofin’ The Guardian teamed up with Google and MightyHive to investigate the state of domain spoofing on the open exchange and found Ads.txt has been an effective deterrent when implemented by buyers, but that many still pay for fake inventory on unauthorized exchanges. […]

UK-based news outlet The Guardian is accelerating its programmatic ad offerings with the creation of a private video marketplace powered by Adap.tv. For the most part, The Guardian plans to aim the video marketplace to best capture incremental value around content such as tent-pole events like the World Cup and the upcoming Olympics. “When experiencing […]

Just over two months ago, UK-based news outlet The Guardian unveiled the biggest step it has taken after four years of operating in the programmatic space: it opened its own publisher-side “trading desk.” Read the release. Created with help from MediaMath, The Guardian’s trading desk GuardianResponse+ will augment the news company’s existing programmatic tools, including its […]