The Fresh Market Adds Live-Video Shopping As Advertiser Demand Pushes Into Publishing
Three years after launching a retail media network, specialty food retailer The Fresh Market has a print magazine and a new live-stream shopping program.
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Video Startup Firework Claims Livestream Shopping Could Take Off In The US
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it’s done in the right place.