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»TargetCast

MDC Partners Assembles 'Real-Time' Tech For Dynamic Creative

Tech and media agency Assembly, which originated last March when MDC Partners combined multiple agency assets into a single unit, has added digital video into its Dynamic Creative Versioning tool mix. “We’ve developed a technology that allows us, in real time, to test, learn and reapply content,” said Martin Cass, CEO of Assembly and former... Continue reading »
by Kelly Liyakasa // November 17th, 2014 //
»
TargetCast Bringing Search Budgets To Display - Or Vice Versa

For many media agencies, Search has always commanded a significant percentage of client budgets.  But over the past few years, with the “search-display” paradigm trumpeted within the ad technology landscape, data-driven display ad platforms have increasingly complimented Search budgets as agencies look to address the "right" audiences across the Web. Philippe Sloan, SVP, Director of... Continue reading »
by John Ebbert // July 23rd, 2013 //
»
Marketers Explain - 'What Is An Agency?'

Creative agencies, media agencies, PR agencies, "general" agencies. All have faced significant technology disruption in the form of shifting consumer behaviors, disintermediation by vendors, and relentless waves of "marketing tech" requiring evaluation and training. To understand the changes afoot in marketing services business models, we asked a number of senior execs who should know to... Continue reading »
by Zach Rodgers // January 8th, 2013 //
»
 

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