• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Subscribe
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»TargetCast

MDC Partners Assembles 'Real-Time' Tech For Dynamic Creative

Tech and media agency Assembly, which originated last March when MDC Partners combined multiple agency assets into a single unit, has added digital video into its Dynamic Creative Versioning tool mix. “We’ve developed a technology that allows us, in real time, to test, learn and reapply content,” said Martin Cass, CEO of Assembly and former... Continue reading »
by Kelly Liyakasa // November 17th, 2014 //
»
TargetCast Bringing Search Budgets To Display - Or Vice Versa

For many media agencies, Search has always commanded a significant percentage of client budgets.  But over the past few years, with the “search-display” paradigm trumpeted within the ad technology landscape, data-driven display ad platforms have increasingly complimented Search budgets as agencies look to address the "right" audiences across the Web. Philippe Sloan, SVP, Director of... Continue reading »
by John Ebbert // July 23rd, 2013 //
»
Marketers Explain - 'What Is An Agency?'

Creative agencies, media agencies, PR agencies, "general" agencies. All have faced significant technology disruption in the form of shifting consumer behaviors, disintermediation by vendors, and relentless waves of "marketing tech" requiring evaluation and training. To understand the changes afoot in marketing services business models, we asked a number of senior execs who should know to... Continue reading »
by Zach Rodgers // January 8th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.
  • How To Own Data And Measure Performance In A Cookieless World 
  • Podcast: Brands Get Serious About Ecommerce, With Sarah Hofstetter
  • Reddit Rolls Out 3 Flavors Of Brand Safety Inventory Controls
  • Google Prioritizes Local Businesses With New Ad Tools
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved