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»Super Bowl Advertising

How Pepsi Proves It’s Worth Going All-In On Super Bowl Marketing

A 30-second Super Bowl spot costs $5 million, and could be seen by 100 million live viewers. Depending on your perspective, it could be either the greatest opportunity or the biggest waste of the year. We know one brand’s perspective, at least. PepsiCo, a long-time Super Bowl partner, is back in force this year with... Continue reading »
by James Hercher // January 31st, 2020 //
»
 

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