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»Starcom USA

Starcom: ‘Advertising Is An Art-And-Science Industry – And It Always Will Be’

Devices and hardware will come and go. “Which is why the future is absolutely about mobility,” said Lisa Donohue, CEO of Publicis Groupe’s Starcom. “Mobility and understanding a consumer’s movements, the decisions they make and why they make them.” It’s a philosophy Starcom applies to “new establishment” clients like Airbnb and to more “classic” brands... Continue reading »
by Allison Schiff // February 25th, 2016 //
»
What Are The Attributes Of Quality Mobile Inventory?

Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the attributes of quality mobile inventory?” Click below or scroll down to read their responses. Jenn Cox, mobility lead at Starcom USA Jason Pope, VP of AOD at VivaKi JiYoung Kim,... Continue reading »
by Judith Aquino // May 12th, 2014 //
»
 

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