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»South Africa

South African Programmatic Market Heats Up

When South African agency Hitch Digital buys inventory programmatically, it finds that foreign publishers are often much more willing than local ones to strike private marketplace deals. In recent years, publishers like MSN, Hearst and Forbes readily set up private marketplaces for Hitch’s clients. But local publishers, whose content directly addresses the South African market... Continue reading »

by Sarah Sluis // August 3rd, 2017 //
»
 

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