New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students
Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.
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SHE Media Found A New Source Of Revenue: Organic Social Embeds
Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with […]
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Kinetic Social Picks Up $17.5 Million In Funding To Fuel Creative Push
Kinetic Social is choosing growth over profitability. The social ads company, which announced $17.5 million in venture cash from Multiplier Capital and Bridge Bank on Tuesday, will use the bulk of its funding to ramp up its content management and creative services through an internal outfit the company is calling Creative Studio. The infusion brings […]
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Salesforce.com Answers The Data-Driven Questions: Social, Identity And Third-Party Augmentation
The value that Salesforce.com’s solutions bring to marketers, customer experience managers, and sales staff is well-established. But what can Salesforce.com offer for online advertisers? Within the various acquired companies that constitute Salesforce.com’s ExactTarget Marketing Cloud — recently integrated with the Salesforce1 platform — is Social.com. Social.com was made possible when social media commerce company Buddy Media […]