Shafqat Islam

Showing up in AI search is top of mind for advertisers. But it’s hard to know how to do it, especially when best practices seem to be changing every day.

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI assistants.

Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.

There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.