Self-serve CTV ad platform Vibe.co announced its $22.5 million Series A round, which it will use to bolster its machine learning and measurement chops to help SMBs give CTV a try.
Mobile ad platform LifeStreet released a new version of its DSP on Tuesday that shows developers what’s happening behind the scenes when they make a programmatic buy. “Supply transparency is table stakes,” said CEO Levi Matkins. “The question isn’t just what are you bidding on; it’s why are you bidding on it?”
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… This classic comic first ran in December 2014.
Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital, […]
MillerCoors doesn’t have the opportunity to collect much first-party data: Most of its sales come through independently-owned convenience and liquor stores or bars and restaurants. “It’s very difficult to identify or measure audiences because of the nature of how these businesses are run,” said Brad Feinberg, VP of media and consumer engagement at MillerCoors. “They’re […]
Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain. “We’re buying time to become a bigger player in the mid-market,” said Choozle CEO and co-founder Andrew Fischer, who sees recent ad tech consolidation and the lack of investment in early-stage companies as an opportunity. Choozle, […]
Demand-side platforms are getting snapped up left and right. But DataXu, one of the remaining indies, is planning to stay that way. And it’s hitching its wagon to the in-housing trend. “There’s a lot of interest in having greater transparency and control over programmatic technology,” said Mike Baker, CEO and co-founder of DataXu, which released […]
Collective CEO Joe Apprendi would rather not describe his company’s shift toward self-service as a “pivot.” “We use the word ‘diversification,’” Apprendi told AdExchanger. “We realize that there are clients out there who want to engage with our capabilities in a variety of different ways.” Historically, Collective didn’t offer that variety. Like a lot of […]
So you want to be a programmatic company? As it turns out, it’s not as simple as licensing a single vendor platform and hitting the on switch. For integrated Interpublic Group agency Hill Holliday, the process of building a self-serve programmatic model started last fall and spanned several technology selections. While Hill Holliday uses Turn as […]
