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»sale

Who Will Buy Nielsen? A Few Possibilities

Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant is reportedly under pressure from hedge fund Elliott Management Corp. “All options are being weighed,” a Nielsen spokesperson told AdExchanger. “The company has hired external advisers to conduct a full review and the board is... Continue reading »
by Rae Paoletta // October 2nd, 2018 //
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