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»rupert murdoch

Hearst Ready To Buy Digital Assets; Picard On Audience Buying; Right Media On Data Challenges; AOL Prepares Guillotine

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Hearst Has A Billion Dollars And you don't. The NY Post's Keith Kelly writes that the replacement of SVP Ronald Doerfler by Mitchell Scherzer may signal the beginning of a more aggressive digital acquisition strategy as the company looks to grow new revenue stream... Continue reading »
by AdExchanger // November 12th, 2009 //
»
Murdoch Moves To Subscriptions; Clickable Hires DoubleClick-er Fall; Targeting Audience At The Dentist

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Murdoch Turning To Subscriptions Building on recent comments by Rupert Murdoch that news may need to switch to a subscription model quickly, one of Murdoch's properties, London's Sunday Times, will either be turned to a subscription model or something closer to a pay-per-view/micro-transaction system... Continue reading »
by AdExchanger // August 7th, 2009 //
»
 

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