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Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence firm IDC said in October that worldwide RTB-based spending was $1.4 billion in 2011 and forecasted it will rise to $13.9 billion by 2016, for a compound […]

Measuring the real time bidding market is a tricky thing, given the still-expanding list of exchanges and sell-side platforms, and the variable inventory available through each. Attempts to encapsulate the space call to mind the Indian proverb about the blind men and the elephant – in which several men touch different parts of the animal […]