George John is CEO of Rocket Fuel, an online advertising technology company. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with John to discuss his company, his views on the space, and the state of Rocket Fuel today. Click below or scroll down for more: RTB Impact On Display […]
Last week, AdExchanger.com noted in its daily news round-up that ad network Rocket Fuel had reported strong growth in revenues for 2010. Read the release. In a brief email conversation with AdExchanger.com since then, Rocket Fuel CEO George John has provided insights on how start-up innovation may be stifled by current U.S. government revenue reporting […]
RocketFuel announced that it is partnering with Dynamic Logic for its new Real Time Brand Optimzation solution which “optimizes the targeting of [brand marketer’s] campaigns based on familiar characteristics such as being in-market for a product or being favorable towards it.” Read the release. Richard Frankel, president of Rocket Fuel Inc. discussed the Dynamic Logic […]
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt about it It was the myth of fingerprints I’ve seen them all and man They’re all the same – Paul Simon, Graceland One […]
George John is CEO of Rocket Fuel, Inc., an online advertising network. AdExchanger.com: How do you see the role of the ad network evolving over the next 12-24 months? Will ad network arbitrage disappear? It has been hyped that the ad network marketplace is overly crowded with more than 400 players. But when you take […]
