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»robert webster

Agency Fail: Many Missing The Boat On Tablets

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Tablets are everywhere. They will soon be the screen of choice for the majority of US web users, whose ranks will rise from... Continue reading »
by AdExchanger // December 2nd, 2014 //
»
Cross-Device Tracking: Don’t Believe The Hype

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long... Continue reading »
by AdExchanger // June 2nd, 2014 //
»
 

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