Some holdcos will pay AI costs in exchange for principal inventory commitments; Google will require Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Tablets are everywhere. They will soon be the screen of choice for the majority of US web users, whose ranks will rise from […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robert Webster, chief product officer at Crimtan. Recently the ad tech world has been getting very excited about cross-device tracking. What has been a theoretical holy grail for a long […]
