Walmart and Target, which both reported quarterly earnings this week, underscore how American shopping habits are being reshaped. Walmart and Target both saw a double-digit increase in average cart value (16.5% and 12.5%, respectively) and a single-digit decline in the number of transactions, since people stocked up with fewer shopping trips. Older Americans also boosted […]
A wave of new brands and merchants are adopting Shopify’s retail technology, as consumer behavior swings during the coronavirus pandemic. Shopify said during its Q1 earnings Wednesday that the number of new stores selling on its platform grew by 62% in the second half of Q1 compared to the first half, and the number of […]
Your experience scrolling your social media feed will be very different from your friend’s. But when you go into a retail store, you’ll have the same experience as everyone else who steps in. So while digital-first companies like Amazon and eBay are built to create personalized experiences, brick-and-mortar retailers are not, said Liad Agmon, founder […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wind In DTC’s Sails Procter & Gamble’s acquisition of Billie, a shaving and body care startup focused on women, has given a boost to the DTC entrepreneur and investor community. Terms of the deal were not disclosed, so it’s unclear if it even was […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US […]
The US retail chain Albertsons, which also operates grocery brands like Safeway, Acme and Shaw’s, is accelerating investments in the data-driven advertising platform it launched last year for consumer brands carried in stores. The idea is to turn its retail loyalty card programs into an advertising and attribution engine, since those shoppers can be tracked […]
The online clothing retailer Bonobos is at the center of upheaval in US retail and ecommerce. The company was acquired by Walmart last year for $310 million and has opened 58 brick-and-mortar stores in the past seven years. Bonobos also exemplified the direct-to-consumer category in September when former CMO Micky Onvural was promoted to CEO. […]
An ad campaign launched this month by IZOD, the men’s fashion company, encapsulates the advantages of in-housing marketing, from creative strategy and production through post-campaign attribution. The company doesn’t work with outside agencies, but has an agency model that serves constituents within the company instead of various brand customers, said Mike Kelly, chief marketing officer […]
With the rapid pace of change in the advertising technology industry, a couple of years can seem like a generation of change. Which is why it was a surprise to see JB Rudelle, Criteo’s founder and CEO until 2016, return as chief executive in April, retaking the reins a month before the implementation of GDPR. […]
