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»real-time bidding

Catching RTB Fever: AppFlood And Vserv.Mobi Unveil RTB Ad Exchanges

Like their US counterparts, mobile startups in China and India are urging app developers to embrace mobile real-time bidding (RTB). Two such companies, AppFlood and Vserv.mobi, both launched RTB platforms on Tuesday. China-based mobile ad network AppFlood launched a mobile RTB ad exchange and demand-side platform (DSP) designed to serve publishers and advertisers across the... Continue reading »
by Judith Aquino // April 8th, 2014 //
»
Display Ad Glasnost: Google And Russia's Yandex Connect On RTB

Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement, Google’s clients will have access to the advertising inventory offered by publishers in Yandex’s Advertising Network (YAN), while Yandex’s clients will be able to bid on display ads on Google’s DoubleClick Ad... Continue reading »
by Judith Aquino // February 26th, 2014 //
»
Spotify Exec Explains Why The Company Hasn’t Jumped Into RTB (Yet)

Spotify, the ad-supported music streaming service, has barely scratched the surface of its advertising capabilities, but the 7-year-old company is treading carefully. The streaming service is up to more than 24 million active users, a quarter of whom are premium subscribers, and earned $577 million in total revenue last year. Part of the Stockholm-based company’s... Continue reading »
by Judith Aquino // September 23rd, 2013 //
»
Mobile Game Developer Monetizes With RTB.com

Mobile real-time bidding may still be an emerging technology but the vendor landscape is already crowded. As platforms with similar features and functionalities continue to pile up, uncovering a reliable solution gets increasingly difficult. For PC and mobile game developer Aeria Games, simplicity and the ability to quickly scale campaigns were key differentiators. “If you’ve... Continue reading »
by Judith Aquino // June 26th, 2013 //
»
Video RTB: Still Waiting For Its Moment

Analysts expect real-time bidding to account for between 25% and 50% of total display ad spend by 2015. Meanwhile the video RTB space is growing at an even faster clip, but not accounting for as much media investment -- yet. “We do see RTB in video but it is still early, for everyone from ad... Continue reading »
by Kimberly Maul // December 20th, 2012 //
»
Define It - What Is Real-Time Bidding?

With the ecosystem providing insights on "programmatic buying" and "programmatic selling" last week, we reached out to a new group of executives to define one of the key underpinnings of programmatic media - whether display, mobile, social, etc. - and asked: "What is Real-Time Bidding?" Click below or scroll down for more: Scott Spencer, Director... Continue reading »
by John Ebbert // November 27th, 2012 //
»
IDC: RTB Spend to Grow 59% Annually Through 2016

Spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years, according to IDC. Global spending on real-time bidded display ads in 2016 will be $13.9 billion, the researcher estimates in a white paper out... Continue reading »
by Zach Rodgers // October 23rd, 2012 //
»
Report: RTB Space Gains Steam, Hurdles Remain for Brands

A new Real-Time Bidding buyer's guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today's demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might've been expected, though a lack of measurement consistency and other problems may be hindering marketer... Continue reading »
by Zach Rodgers // August 17th, 2012 //
»
Analyst: RTB Will Be 34% of Display Revenues in Five Years

It's become a truism in programmatic media circles that the bulk of the world's ad space will eventually be traded in real time, regardless of channel. It's less clear how long this global RTB takeover might take, though in the display category at least we're getting closer to an answer. A new report from Parks... Continue reading »
by Zach Rodgers // August 7th, 2012 //
»
ValueClick's Todd: Our Network Does Not Define The Value We Add For Advertisers

Before Google and Facebook set the tone of how display ad spending was doing, there was ValueClick. The ad network is still a key display bellwether, but it's also facing a number of challenges as it aims to meet the challenges posed by real-time bidding and social media. ValueClick's Q1 earnings were a mixed bag... Continue reading »
by David Kaplan // July 2nd, 2012 //
»
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