The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
At a critical time for the digital advertising industry – and with lawmakers keeping a close eye on ad tech – the IAB currently has no public policy presence in Washington, DC. AdExchanger has learned that the team’s head, Dave Grimaldi, EVP for public policy at the IAB for nearly six years, stepped down in […]
How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether personalized advertising – or advertising, full stop – works is a less common direction. But in a debate organized by Facebook (surprise!) between IAB CEO Randall Rothenberg and “Subprime Attention Crisis” author Tim Hwang, Hwang challenged the widely accepted notion […]
The digital advertising world is changing faster than the seasons. At the Interactive Advertising Bureau, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. Not only will Cohen become CEO of IAB, he also inherits that same […]
The Interactive Advertising Bureau has a new chief exec. David Cohen, who joined the IAB as president in March (three days before the White House declared COVID-19 a national emergency), is stepping into the top role, the trade org said Wednesday. He’ll also serve as CEO of the IAB Tech Lab, the body responsible for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New […]
If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but it has an especially high impact for the small publishers who make up so much of the rich fabric that is the digital experience,” said Randall Rothenberg, CEO of the Interactive Advertising […]
The crowd at the IAB’s Annual Leadership Meeting looked about the same as ever – composed of many publishers and tech companies – but with one big difference from last year. As of September, tech companies are now voting members of the IAB. Some at the meeting barely registered the change, since tech companies have […]
As the debate over the intersection of consumer privacy and online advertising rages, a recent announcement that browser maker Mozilla would work with Stanford’s Center for Internet and Society to create a “cookie clearinghouse” appears to have poured more fuel on the fire. Debuted by Mozilla CTO Brendan Eich’s blog on June 19, and then reiterated in […]
Both major publishers like Forbes and startups like Buzzfeed have found there’s little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a “debate” on the value or hype of native advertising at the Interactive Advertising […]
It has become de rigueur at the Interactive Advertising Bureau’s annual conferences for executives to take to the stage for sessions that were half encouraging and half lecturing industry professionals for getting the science of digital marketing right, while not quite nailing down the art side of the equation. This year’s IAB Annual Leadership Meeting […]
