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»quisma

GroupM Performance Agency Quisma Eyes CEE Expansion

With agencies continuing to voice concern about their battles with clients’ procurement officers, some high-profile agency executives have called to pay for performance. Perhaps they should look no further than today's direct-response business -- traditionally driven by search advertising -- where agencies like WPP GroupM’s Quisma have been operating for more than a decade. Quisma continues... Continue reading »
by John Ebbert // September 3rd, 2013 //
»
QUISMA CEO Paul Discusses His Performance Marketing Agency's European Expansion

Ronald Paul is CEO of QUISMA, a European performance marketing agency and a subsidiary of WPP Group's GroupM. AdExchanger: How do you define a performance marketing agency today? RP: Whereas performance marketing was once a single online marketing channel, with brands only paying for leads or sales generated via advertising on third party publishers' sites,... Continue reading »
by AdExchanger // March 19th, 2012 //
»

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