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»purpose-driven marketing

Industry Preview: Dole’s Global CMO On Why Digital Transformation Is About Way More Than Marketing

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. You know you’re a good marketer when you can convince a four-year-old that broccoli is a treat. Although Rupen Desai... Continue reading »

by Allison Schiff // February 22nd, 2021 //
»
The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing

If you asked an attendee at last week's Association of National Advertisers' (ANA) "Masters of Marketing" conference, "What was the highlight for you?" the answer was almost always, "I really liked P&G's presentation on purpose-driven marketing." To equate it to the data-driven, digital advertising world, as buzz goes, purpose-driven marketing (PDM?) is the new demand-side... Continue reading »

by AdExchanger // October 19th, 2010 //
»
 

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