Programmatic Ads Are Coming To AI Chatbots
Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must find new ways to monetize.
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Publisher Monetization
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Comic: Race To The Bottom
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About
A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.
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Mind The CTV Data Gap; TTD Tries Sponsored Listings
The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes.
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Why Publishers Need Smarter AI Support To Maximize Monetization
In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many are turning to AI tools to maximize ad inventory