Project Bernanke

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of US broadcasters formed a joint industry committee, fronted by OpenAP, to work on new video currency standards. On Monday, the JIC published its first guidelines. The “first pass” on these guidelines establishes a baseline between […]

Ready, set … sue. On Tuesday, the antitrust division of the Department of Justice formally sued Google over its alleged (ahem) monopolization of the digital advertising market.

From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022.

Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six percent of publishers say they use Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the second half of 2021, which was enough for Amazon to maintain its grip on the No. 2 spot.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

More than a year after 17 states filed an antitrust lawsuit against Google, the hits keep coming. A newly unredacted version of the suit – now ballooned to 242 pages – dropped on Friday and provides quite the scratch-off surprise. AdExchanger has been busy polling the industry and reading up on the latest allegations about how Google […]

Last week, a federal judge unsealed previously redacted portions of an antitrust lawsuit poking into Google’s allegedly monopolistic ad practices. Will these revelations actually change the way publishers and advertisers spend with Google, or is Google too entrenched? And how much ammunition do these disclosures give regulators in their quest to rein in Google? We asked the experts.

On Friday afternoon, an amended complaint filed last year was unsealed in a New York district court revealing even more details about Project Bernanke, a Google program to use information coming from publisher ad servers to bolster Google’s own ad-buying technologies.

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market […]