The growing demand for personalized, “real-time marketing” (think: the doings of Oreo and its digital agency 360i that resulted in “Dunk in the Dark” during the Super Bowl), is one of the forces underpinning the push toward unifying the “human” and “technological” elements of the programmatic equation. AOL’s earlier announcement of a new strategic partnership […]
On agency holding company Omnicom’s Q2 2013 earnings call today with Wall Street analysts, CEO John Wren and CFO Randall Weisenburger talked “programmatic strategy” as Omnicom’s net income for the most recent quarter increased 2.4% to $289.5 million from $282.7 million in Q2 of 2012. Read the earnings release (PDF). The holding company is looking to […]
Internet business models have been turned upside down and ad-tech is no exception remarked Youssef Squali, global head of Internet media equity research for Cantor Fitzgerald, during a speech at today’s IAB Advertising Technology Marketplace in New York City. As a result, he sees this disruption enabling faster, cheaper processes and ultimately, better pricing – […]
Video ad players like Tremor, YuMe, BrightRoll and Videology are quickly evolving from their ad network beginnings to serve both buyers and sellers in a unified programmatic marketplace. Adap.tv is one of those working to create a video ad marketplace with an end-to-end tech stack. The premise is to serve the demand side and the […]
As he intimated back in 2011, Monetate isn’t just servicing the e-commerce industry with its website optimization technology and analytics, says CEO David Brussin. It’s addressing the individual consumer as well. And yet, in spite of expanding into travel, financial services, and publishing, among other areas, Brussin thinks e-commerce giant Amazon is one of his […]
For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher’s display ad business: programmatic media buying methods. With this month’s hire of online ad veteran Matt Prohaska as programmatic advertising director, the NYT still regards exchange and automated […]
“Real-time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact it should make them less under-sold. We’re now seeing a change in the supply side where they’re enabling more and more of their inventory to be […]
Aol was able to maintain its hard-won profitability and ad sales gains Q1. But just as Aol was finally able to turn US display around with a decent growth of 6%, the usual powerhouse of third-party network revenues showed signs of slowing down. Read the earnings release. The company’s third-party network revenues growth slowed to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. The word “programmatic” is a relatively recent entry to the ad industry vernacular, quickly joining buzzwords like “big data,” “data-driven marketing” […]
The New York Times Co. CFO Jim Follo reiterated a point he’s been making on earnings calls since last year, namely that “premium” digital advertising continues to be challenged by the rise of audience targeting and the infinite amount of digital inventory generated by social media. Read the release. During the Q1 earnings call, Mark […]
MailOnline’s site is an endless broadsheet of breaking news, tabloid gossip and tawdry thrills (pictured: the money a stripper makes in just ONE shift – and it’s more than most people make in a month). Some might consider this publishing format tailor-made for real-time bidding. But the site, which has its own dedicated editorial and […]
Last week, Ford Motors kicked off its latest long-term ad campaign, dubbed “And Not Or,” with a theme that could also apply to its digital strategy. The spots, which began running on TV and have heavy online video components, touch on concepts that people expect to naturally go together; consumers are asked to choose between […]
More than 300 marketers, agencies, and platform companies gathered at the St. Regis Martin in San Francisco on Monday for AdExchanger’s Programmatic I/O conference. Below is a selection of comments made by speakers throughout the day, as recorded by AdExchanger’s editorial staff, including Judith Aquino, Kimberly Maul, and David Kaplan. Andrew Casale, VP Strategy, Casale […]
Even as its parent Time Warner works on spinning off Time Inc. into its own separately traded entity, the company has been pursuing a more aggressive approach to programmatic ad sales the past few months — albeit quietly. But it will have to go forward without two champions of that process. Earlier today, Chief Revenue […]
Lifestyle blog network and ad rep firm operator Evolve Media is working on what executives say is a balanced approach to digital sales, albeit one that will continue to tilt more toward direct selling over programmatic methods for at least the next few years. Unlike other digital publishing and ad services rivals, such as Federated […]
Just two years after Federated Media Publishing founder John Battelle handed the reigns over to then president Deanna Brown so he could step back as executive chairman, Battelle is taking back the CEO position. In an official blog post, Battelle said that Brown told him that she planned to do something “smaller” and directly involving […]
AOL’s Q4 results had a number of positives, not least of which was a return to overall revenue growth for the first time in eight long years. And yet, Q4 saw the company’s display ad dollars slip further, with numbers in that segment flat globally and down 3% in the U.S. Read the release. For […]
In 2012 major publishers’ wariness of programmatic advertising began to thaw. As part of our 2013 predictions series, we asked Kristine Welker, Hearst Digital Media’s Chief Revenue Officer, what she expects from coming next year. In essence, she sees the promise of brand dollars emerging more visibly as publishers help push the boundaries of exchange-based […]
Since buying supply side platform Admeld last year, Google has rolled out tools and features designed to appeal to publishers who want to make programmatic work for them, without sacrificing their core direct sales offerings. The company’s pitch is that RTB buyers and sellers don’t have to give up the all-too-human process of negotiating on […]
With the ecosystem providing insights on “programmatic buying” and “programmatic selling” last week, we reached out to a new group of executives to define one of the key underpinnings of programmatic media – whether display, mobile, social, etc. – and asked: “What is Real-Time Bidding?” Click below or scroll down for more: Scott Spencer, Director […]
