In October, the United States Secret Service launched a recruitment drive to more than double the number of its special agents and uniformed officers between the ages of 24 and 37. The organization tapped its media agency, Atlanta-based JacobsEye, to run the campaign, which included pre-roll and mid-roll video ads on YouTube as well as […]
“On TV & Video” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com later today. Incorporating video more deeply into Flipboard is “a natural extension” of its role as a content […]
The New York Post has a love-hate relationship with pre-roll. While pre-roll typically commands high CPMs when sold directly, too often it’s hard to monetize because it’s either in short supply or locked up in private marketplaces. Sometimes the supply issue is technical. The New York Post recently found it had missed half of its […]
SourceMedia, the publisher of longstanding B2B titles “American Banker,” “Mergers & Acquisitions” and “Accounting Today,” traditionally relied on paid subscriptions and conference proceeds to drive its revenue. But increasingly, it’s turning to newer ad formats such as outstream video and native to capture more incremental marketing spend. SourceMedia sees itself as a premium information resource […]
The Atlantic used to have dueling video strategies – one aiming to improve direct monetization onsite and the other to extend its reach and audience offsite. The Atlantic would first monetize video on its flagship site TheAtlantic.com using the Brightcove video player, then push those clips or cuts of them to YouTube. But because off-platform […]
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement metrics. The IAB’s efforts to curb disruptive ad experiences also reinvigorated the dialogue. Verizon-owned AOL is the latest to join the conversation. On Thursday, it dished up several new ad formats designed around consumer engagement […]
Upscale Las Vegas hotel Aria Resort & Casino wanted to draw a clearer correlation between viewability and video completions, two metrics sometimes at odds for advertisers. And as mobile video became more substantive in its media mix, it also needed to crack the creative demands of smaller screen sizes. When Aria set out two years […]
Buyers have decidedly mixed feelings about outstream video. Outstream formats are generally billed as a highly viewable alternative to scarce pre-roll because they’re embedded natively within article text and only play with the sound on when a consumer scrolls over. But some say outstream formats are difficult to discover within the exchange environment and, unsurprisingly, […]
Buyers looking for 15- and 30-second pre-roll spots on online business publication Quartz are out of luck. There aren’t any for sale. Instead, it created its own custom video advertising solution, which it launched on Monday with Lincoln Motor Company. In the bottom right corner of the video player is a small, animated button with […]
AOL Platforms moved five video formats out of beta on Thursday, an update to the pre-roll format that dominates video advertising. The interactive video ads will run across AOL properties such as The Huffington Post, TechCrunch and AOL.com, and publisher partner video content, via AOL’s video content service, AOL On. The ads are available programmatically […]
It’s difficult for health and pharma advertisers to navigate the FDA’s regulatory landscape. A few years ago, for instance, they were barred from using cookie-based targeting. That’s why PageScience, an ad network for the pharma industry, began working with AppNexus in 2011 to build a contextual targeting solution called PageMatch, which helps advertisers reach consumers […]
When Innovid CEO Zvika Netter co-founded the interactive video ad-serving company in 2006, he and his partners thought they would be the advance guard that would witness the demise of the pre-roll format. Innovid would replace that model with its customizable, targeted iRoll product, which allows viewers to hit a button within a digital video […]
There’s a lot of talk about the need for online advertising to be less “obtrusive.” (Okay, that view is mostly coming from Microsoft with regard to the default “Do Not Track” feature in its latest Internet Explorer web browser. But still.) When it comes to video, the notion of user control has been a big […]
