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»polk

Polk Brings Offline Auto Data To Online Ad Targeting

Automotive data company Polk collects and analyzes data related to registration and title information, new vehicle transactions from all the major manufacturers, and even vehicle financing data. Working with companies like Datalogix, with whom Polk has a years-long partnership, the company is able to bring this offline data into the online world. "Polk has some... Continue reading »
by Kimberly Maul // May 24th, 2013 //
»
Polk Execs Price And McBride See Offline Data Meauring Online Activity

Last week, ad network ad summos announced an agreement with automotive data company, Polk. According to the release, "With access to Polk’s vehicle make and model data, ad summos is able to determine the vehicle purchasing and ownership behaviors of individuals served online display ads." Read the release. Polk's Andrew Price, who is VP of... Continue reading »
by AdExchanger // July 5th, 2011 //
»
 

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