pixel-based attribution

Now that the new California Privacy Rights Act (CPRA) has long been in effect, it’s time to clean up your pixel game.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart  Podcast advertising is plagued by measurement challenges. For example, there’s nothing to click or optimize.  But marketers still like the channel for its intimacy and because podcasts are starting to pop in attribution reports. Ecommerce retailer Uncommon Goods spent $2.8 million […]