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The Brand Safety Institute released a new tool that lets publishers check whether their site domains have been flagged as MFA by third-party verification vendors.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. More Like Fixalate, Amiright? Pixalate just published its October made-for-advertising (MFA) report. And it isn’t pulling punches. Most MFA reports don’t detail revenue contributions by specific media companies or SSPs. Or, if they do, it’s just to pick on Google. Pixalate does pick […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with antitrust violations on Wednesday, CNBC reports. After a nearly two-year investigation, the commission found that Google’s end-to-end ad platform violates EU antitrust law. It pointed […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. General Admission Dollar General is one of many retail chains to launch an ad platform business. And the Dollar General Media Network (DGMN), as it’s known, just added a new partner last week: Meta. The Meta ad platform can now attribute sales to […]

The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday. Enjoy your holiday, and may all your online orders arrive on time. A Little Bit Lauder Now Estée Lauder wasn’t a first mover on TikTok – but it was a very fast follower.  The Estée Lauder […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Match Made In Heaven What the heck is Walmart gonna do with TikTok? Faithful followers of this ridiculous saga will recall that the retail giant landed a 7.5% stake in TikTok Global. Megan Graham of CNBC believes the deal “could be a boon for the […]

Programmatic spend in the United States began to rise in May, as lockdowns eased. Hard-hit brands such as retail and travel are slowly returning. Connected TV (CTV), which hasn’t been hit as hard as other media during the pandemic, looks to be the big winner in recovery as well. Data from ad tech companies including […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports […]

Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits – the number of connected TV users totaled 181.8 million viewers in 2016, a 20% year-over-year increase, according to eMarketer – with reward comes risk. OTT’s lucrative CPMs could also attract bad […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khalid Razzaq, vice president of product management at Pixalate. Programmatic advertising’s trust deficit is on the verge of becoming an inescapable conversation. As the chorus rises around issues of quality, […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jalal Nasir, CEO at Pixalate. Life as a publisher used to be pretty straightforward. You simply sold your best inventory at the highest CPM your sales team could get, and […]