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»Pinger

When messaging app developer Pinger started experimenting with CTV advertising last year, it learned a lot – about what not to do.
App Developers, Watch Out For These CTV Advertising Blunders

When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a lot – about what not to do. Pinger’s apps include Sideline, which gives users a secondary phone number on their smartphone, and a free texting and calling app called TextFree. Together they have more than 140… Continue reading »

by Allison Schiff // June 13th, 2022 //
»
How Free Texting App Pinger Plays the Monetization Game

Free text and calling app Pinger is the biggest mobile app you’ve never heard of. In December 2011, ComScore rated it third in daily usage minutes among iOS apps, ahead of Facebook and Twitter, and fifth in device installs. It’s backed by Kleiner Perkins Caufield & Byers, which has a knack for picking winners with… Continue reading »

by Zach Rodgers // July 30th, 2012 //
»
 

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