‘E’ For ‘Exactly The Same As Always’; Google’s Very Bad Day On Wall Street
How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand its sports portfolio.
ARCHIVE FOR:
Philipp Schindler
-
-
You’re Not Imagining It – There Are More Shoppable CTV Ads On YouTube Now
YouTube is finally delivering on the promise of shoppable CTV ads. Starting Thursday, they’ll roll out to all of Google’s Performance Max and Demand Gen campaigns, YouTube confirmed to AdExchanger.
-
They Call It ‘Shorts’ For The Payout; Clippy, Brought To You By …
YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.
-
Anything You Can Do AI Can Do Better; The In-Housing Trend That Stuck
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pining For AI Google laid off nearly 1,000 employees last week – but the hits keep coming. It’s also scrapping hundreds of jobs in its ad sales division, Business Insider reports. The headcount reduction is a byproduct of restructuring its ad sales team, […]