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»Philip Huynh

tiktok
4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes

Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and… Continue reading »

by Alison Weissbrot // November 12th, 2019 //
»
 

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