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»paul ryan

As Revenue Declines In A Difficult Market, More Publishers Are Giving Prebid A Look

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Paul T. Ryan, chief technology officer at OpenX. I am hearing more publishers bring up Prebid when discussing their supply-side strategies. At a time when publishers are facing pressure from multiple fronts – evolving... Continue reading »
by AdExchanger // May 6th, 2020 //
»

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