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»paul ryan

OpenX Prebid
OpenX Launches A Prebid Solution For Small And Midsize Pubs

Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code, fiddle with it to make sure it works with all of their supply-side platforms (SSPs), create default settings and timeouts and then test that the whole shebang is functioning properly. While that’s doable for a... Continue reading »

by Alison Weissbrot // August 20th, 2020 //
»
As Revenue Declines In A Difficult Market, More Publishers Are Giving Prebid A Look

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Paul T. Ryan, chief technology officer at OpenX. I am hearing more publishers bring up Prebid when discussing their supply-side strategies. At a time when publishers are facing pressure from multiple fronts – evolving... Continue reading »

by AdExchanger // May 6th, 2020 //
»
 

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