POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.
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Paul Frampton-Calero
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OPINION: Data-Driven ThinkingBeyond The Hype: How Agentic AI Can Finally Unite Marketing’s Creative And Scientific Sides
Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the breakthrough marketing always needed?
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The Jay Friedman ‘Exit’ Interview (It’s Zesty)
Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).