Ad-mazon Does It Again; AI-Funded PACs Dominate Midterm Ad Spend
Amazon’s Alexa gets voice-activated shopping assistant ads; AI-affiliated Super PACs are the big spenders this midterms; and P&G throws cold water on the agency “one-stop shop” model.
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Papa John’s
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Papa Johns Can Predict When Your Fridge Is Empty
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.
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Why This Marketing VP Left Wendy's To Join A Location Data Vendor
Brandon Rhoten, former VP of marketing at Wendy’s, joined GroundTruth as its CMO in September. Why move to a location data vendor from the buy side? Rhoten explains.
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Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now
What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally […]