Why Not Just Read AdExchanger?; Tubi Or Not Tubi
How ad tech vendors try to market their tools as unique; Fox’s new AI-based ad platform; and AI models are getting too costly to maintain.
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Are TV Pharma Ads Really Targeted?; Turning Back The TikTok Clock
There are more pharma ads on CTV, but are they even targeted?; Gen Z longs for the ad-free TikTok of yore; and Meta buys a social network for AI agents.
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As The Economy Goes, So Does Ad Spend; Microsoft AI Plays Nice With Pubs
Big Tech seems overconfident their ad revenue growth isn’t tied to the economy; Microsoft AI launches a publisher licensing program; and the unique security vulnerabilities of Moltbook’s social media for AI bots.