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»open auctions

How Academia Is Shaping Ad Tech And Platform Business Models

Susan Athey will speak at AdExchanger's PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the digital economy, as its members bring a completely different perspective to studying ad auctions. The academic underpinning of ad auctions isn’t new – Hal Varian, Google chief economist and early AdWords designer,... Continue reading »
by James Hercher // April 6th, 2016 //
»
Programmatic I/O: Publishers Meredith, Yahoo And AOL On The Future Of Open Auctions

Do open auctions have a future? It depends which publisher you ask. According to executives from Meredith, Yahoo and AOL, who spoke at the Programmatic I/O Conference on Wednesday, change is coming. “It won’t live on” in its current form, said Meredith’s VP of programmatic sales and strategy, Chip Schenck. “Because it’s used and thought... Continue reading »
by Sarah Sluis // September 18th, 2014 //
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