Pluto TV’s Ad Insertion Tech Has A Frequency Problem
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas the FAST ad experience felt much cleaner – and much less annoying.
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Pandora Eyes Programmatic Audio In 2017
Pandora will launch in-stream programmatic audio ads later next year, although no timeline has been specified. “We’re really excited about where programmatic goes in 2017,” Pandora Chief Revenue Officer John Trimble told AdExchanger on Tuesday at a company-hosted event in New York City. “We’ve built a really strong business on the mobile side. We’re looking […]
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Pandora Pitches New Products To Investors That Aim To Increase Inventory
In lieu of a quarterly earnings call, Pandora invited investors to Terra Gallery in San Francisco on Tuesday for an in-depth discussion of its new product suite, developed to breathe life back into its struggling platform. Pandora, which has long monetized on in-stream audio and display ads, now faces a multiplying set of competitors that has […]
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Cleanly Looks To Clean Up With On-Demand Laundry Service
The on-demand economy gets flack for being a bubble – after massages, meal, tasks and taxis, what’s left to be Uberized? – but on-demand laundry startup Cleanly isn’t concerned. “Our feeling is that if you create a good product, then your marketing will fit in with the value you’re trying to provide,” said Tom Harari, CEO and […]