Welcome to Scandi-Land, where the cookieless future has been our online media reality for the last five years. Here are three lessons for media planners, buyers, sellers and platforms who are going to have a tough time navigating the thicket of change.
Around nine months ago, European department store chain El Corte Inglés started using a customer data platform to do more – and better – with its first-party data.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Wishing you all a beautiful Memorial Day weekend! This classic comic first ran in April 2013.
M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer […]
Pitney Bowes, a 90-year-old company commonly thought of as a manufacturer of postage meters, is quietly sitting on an $838 million digital commerce business. Like its competitors, Pitney Bowes’ marketing services is the sum of many acquired parts. Its many acquisitions include: MapInfo, a mapping and location intelligence platform acquired in 2007; Portrait Software, customer […]
After Foursquare and its CEO Dennis Crowley struggled for several months to cobble together this week’s whopping $41 million funding round, the social check-in service is still getting heat over whether it will be able to draw revenue and maintain its high $800 million valuation. While emails to Foursquare went unanswered about how it might […]
AddThis, the social sharing tools and analytics provider formerly known as Clearspring, is trying to solve a problem that has long plagued the business of using online data – how to incorporate information from the physical world consumers mainly inhabit alongside their digital characteristics, profiles and behaviors. In its bid to address those digital data […]
