Mobile ad tech platform Millennial Media reported fourth-quarter and year-end earnings on Monday – with revenues down in Q4 but up from 2013’s full-year total. Q4 2014 revenue dipped to $86.4 million from $96.7 million in Q4 2013, while year-end revenue rose from $259.2 million in 2013 to $296.2 million in 2014. Read the earnings […]
Nexage is the cherry on top of Millennial Media’s multiscoop technology sundae. Millennial’s acquisition of Nexage, first announced in September, officially closed on Thursday evening. “Not to sound like Jerry Maguire, but the Nexage deal completes us,” said Matt Gillis, president of platforms at Millennial Media. Millennial has been actively acquiring tech since early last […]
Like last quarter, Millennial Media’s revenue is up – and profits are down. The mobile ad tech platform, which has been vocal about it’s desire to expand its programmatic capabilities, is clearly still in a period of transition. Though Millennial Media clocked a 24.4% YoY increase in revenue in Q3 2014 to $69.8 million, the […]
Mobile ad platform Millennial Media is buying up mobile exchange Nexage and the message to agencies seems fairly clear: We want to be your everything. Announced Tuesday, the $107.5 million deal, a mixture of cash and stock, is expected to close in Q4. The tech integration will start in earnest in the new year. With […]
Millennial Media needed a good story around programmatic, and now it has one. The publicly traded mobile ad tech platform has signed an agreement to buy mobile exchange player Nexage for $107.5 million in cash and stock. The deal enhances Millennial’s credentials as an independent programmatic platform connecting advertisers with mobile supply sources, including app […]
CPG brands are starting to shell out more on mobile programmatic and the second quarter of 2014 seems to be the burgeoning proof. Mobile ad exchanges Smaato, Millennial Media and Nexage all saw noteworthy upticks in CPG mobile spend in Q2. A report released Tuesday based on global data gleaned from the Smaato exchange found […]
App developers are on an increasingly complex journey to understand what the heck users are doing — and, ultimately, figure out how to get them to do it more…or less. Mobile exchange Nexage is hoping to help by making its premium monetization solution available to the app developer community, as of Wednesday. It’s a move […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ernie Cormier, CEO at Nexage. At first blush, there are two strategic imperatives in digital advertising that appear to conflict. First, marketers are catching up to the massive consumer shift […]
Combined year-end results from four ad tech companies show that rich media, location-based targeting and increasing brand spend drove expansion in the mobile real-time bidding (RTB) space for the previous quarter. Global bid responses for both mobile Web and app inventory continue to grow, according to mobile RTB ad exchange Smaato. Based on activity across […]
Ad exchange OpenX and the mobile ad network Airpush launched a mobile private exchange AirX on Monday. AirX combines OpenX’s real-time bidding (RTB) exchange with Airpush’s ad network. Approved advertisers receive a first look at the inventory of more than 120,000 Android apps, said Seth Socolow, SVP for strategic partnerships at Airpush. “One of the […]
Mobile advertising exchange Nexage has become one of the largest independent mobile ad exchanges following Twitter’s decision to snap up its competitor, MoPub. As competition in the mobile ad space continues to heat up, it remains to be seen what Nexage’s next steps will be. AdExchanger spoke with Nexage CEO Ernie Cormier about the company’s […]
Twitter’s acquisition of mobile supply-side platform MoPub this week could pave the way for more activity and something close to standard business models in the nascent mobile exchange space. Established desktop exchange players like the Rubicon Project and PubMatic, which have expansive networks on the sell side, have struggled to retrofit their existing platforms to […]
In the second quarter of 2013, marketers maintained the momentum from the end of Q1. In AdExchanger’s Q2 mobile roundup, mobile ad networks and companies saw that rich media and in-app ads continued to drive expansion in the mobile RTB space. Mobile ad exchange MoPub saw advertisers continuing to adopt programmatic buying at increasing rates. […]
Mobile ad exchange Nexage has rolled out three new tools designed to inject more transparency into its Nexage Exchange for buyers and sellers, the company said today. The tools include aggregate reporting, session depth indicators and advertiser-level reporting. US advertisers are expected to spend nearly $3.4 billion this year on digital display ads (including mobile) […]
After a strong 2012 holiday season for mobile advertising, marketers took a step back in the beginning of 2013, then charged ahead again toward the end of the first quarter. In AdExchanger’s third quarterly mobile roundup, mobile ad networks and companies found that rich media, targeting and the rise of tablets drove expansion in the […]
Mobile advertising gained steam in Q4 thanks to increased interest from advertisers and consumers during the holidays, according to recent data and reports from several mobile advertising platforms. As consumers turned to their phones and tablets more often during the holidays — and as they received new devices as gifts — advertisers took advantage during […]
Mobile advertising on the Nexage Exchange is on the rise — by 144% over the past six months, or 24% per month. The mobile ad platform released its Nexage Analytics Report today, which looked at several trends in mobile advertising between May and November 2012. With more than 200 buyers and 20 billion impressions per […]
Mobile advertising is on the rise and, looking at reports from the third quarter 2012, the use of mobile real-time bidding by buyers and publishers is also growing. Market intelligence firm IDC predicts that mobile advertising will reach $8 billion globally in 2012, jumping to $14.2 billion by 2014. Looking just at the U.S., market […]
For digital advertising to advance, innovation is required from both the creative and engineering sides. The question of how to keep the two parties in sync was central to a discussion of mobile advertising at a conference hosted yesterday by The Weather Channel in New York City’s Meatpacking District. Curt Hecht, chief revenue officer of […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Devkumar Gandhi, Founder & CEO of Nexage. “Mobile is the next big thing… and it always will be.” How many times have we laughed and cried at the humor and reality of that quip? The reality […]
