Netflix ad measurement

Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year – a good sign for its programmatic ambitions.

Remember back when Netflix insisted it would never run ads on its platform? Well, not only does it now have 40 million MAUs for its AVOD tier, it’s also launching an ad tech platform.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok doing the podcasting thing. Insider reports that TikTok is testing a new “Podcasts” feature that allows users to continue listening to a program while TikTok runs in the background. Typically, leaving the app automatically pauses […]

Although Netflix lost roughly 1 million users in Q2, the streaming giant gained 2.4 million subs in Q3, which helped boost the company’s revenue by 6% year over year. The question is: What happens to Netflix’s subscriber count when it flips the switch on ads in less than two weeks?