Why Music Audience Exchange Brought In A Rolling Stone Exec To Pitch Data-Driven Music Sponsorships
Music Audience Exchange (MAX), a service/tech platform that uses data to pair up-and-coming musical artists with brands, reached into the publishing world to hire Michael Provus as its Chief Revenue Officer late last December. Provus previously held the same title at Wenner Media. MAX connects upstart musicians with brands whose customers listen to the artist’s […]
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