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Moe Chughtai

  • live sports

    How Programmatic Ad Targeting Is Shaping Up During The Paris Olympics

    BY Alyssa Boyle// August 8th, 2024

    The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the Games, according to data NBCU shared with AdExchanger earlier this week. And agencies are seeing good results.

    Tagged in:
    • 2024 Summer Olympics
    • dentsu media
    • havas media
    • Mary O'Brien
    • MiQ
    • Moe Chughtai
    • Mohammad Chughtai
    • Olympics advertising
    • Olympics programmatic
    • Paris Olympics
    • Peacock Olympics
    • PMG
    • Rachel Costanzo
    • Rebekah Shalit
    • Sarah Karges
    • Tinuiti

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