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»mobile moments

Zenith Digital Agency Moxie On Tapping Into Mobile Moments Marketing

Mobile-first has become a cliché. Today, marketing is more about “customer experience transformation,” said Scott Smith, director of digital and mobile solutions at Moxie, a Zenith-owned digital agency under the Publicis Media umbrella focusing primarily on digital planning, creative services and emerging technologies. That’s just a fancy way of saying brands need to figure out... Continue reading »

by Allison Schiff // March 7th, 2017 //
»
Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy

Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity worth around $220 million in new ad revenue. Advertisers are starting to take advantage. Wendy’s, for example, recently hooked up with Spotify as a launch partner on the latter’s Branded Moments product.... Continue reading »

by Allison Schiff // January 9th, 2017 //
»
Mobile Rewards Network Kiip Earns Its Keep With $12 Million In Series C Funding

Kiip is having its moment. The mobile rewards platform announced its $12 million Series C on Tuesday, bringing its total funding to $32 million. Led by new investor North Atlantic Capital with participation from US Cellular (also a new investor) and existing investors Verizon Ventures, Relay Ventures, HWVP and True Ventures, the cash is destined to... Continue reading »

by Allison Schiff // July 19th, 2016 //
»
New York Times Uses Editorial Insights To Solve Mobile Monetization Problem

The New York Times hopes to address mobile advertising problems with a customizable native in-stream ad unit called Mobile Moments, set for a mid-September launch. The publisher built the unit in-house using insights from its editorial team. It will be available both on apps and the mobile web, and a few advertisers have already signed... Continue reading »

by Sarah Sluis // August 4th, 2015 //
»
 

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