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»mobile inventory

MoPub Intros Inventory Packages To Help Marketers Target Formats By Performance

MoPub, Twitter’s mobile ad exchange, is looking to get stickier with the buy side. On Thursday, after five months of beta testing, it launched a solution that aims to help marketers aggregate inventory types based on performance and to target them programmatically. Advertisers that want a lot of installs, for example, can take advantage of... Continue reading »

by Allison Schiff // June 29th, 2017 //
»
What Are The Attributes Of Quality Mobile Inventory?

Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the attributes of quality mobile inventory?” Click below or scroll down to read their responses. Jenn Cox, mobility lead at Starcom USA Jason Pope, VP of AOD at VivaKi JiYoung Kim,... Continue reading »

by Judith Aquino // May 12th, 2014 //
»
 

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