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Milen Mahadevan

  • The ‘Who’ And ‘How’ Behind Data-Driven Decision-Making

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Milen Mahadevan, chief operating officer at 84.51°. As the explosion of data grows, many are consumed with questions of data quality, connectedness and infrastructure, not to mention what to do […]

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  • Smart Marketers Can Use Data To Build Trust

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Milen Mahadevan, senior vice president and head of client solutions and capabilities at 84.51°. Data is amazing. It will transform your business and create demand by connecting with customers better. […]