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»Mike Law

COVID-19 Will Forever Reshape The Upfront

  Is COVID-19 the beginning of the end for upfronts? Buyers and sellers have long questioned the necessity of flashy presentations, especially as the broadcast TV business declines. Disney chairman Bob Iger recently predicted an end to the antiquated upfront process altogether as a result of the economic crisis. Ad buyers have been pushing to... Continue reading »

by Alison Weissbrot // April 28th, 2020 //
»
Social Distancing With Friends: Dentsu Aegis Network’s Mike Law

Mike Law, president of Dentsu Aegis Network’s Amplifi, is thinking hard about what entertainment advertising this year might look like, with production and live events on hold. “You want to have some understanding of what that supply actually is,” he says. “We don’t want to commoditize this to just being about, we’re buying something and... Continue reading »

by Alison Weissbrot // April 27th, 2020 //
»
 

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