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»Michael Bloomberg

Diversifying The Data, With LVA Founder Larry Adams

Some bias is overt. But other bias … creeps. Without a solid foundation of accurate data on which to base their ideas, marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams, now CEO and founder of multicultural data-focused agency LVA, saw this dynamic firsthand.… Continue reading »
by Allison Schiff // February 15th, 2022 //
»
What Happens To The Bloomberg Ad Money Now?

Michael Bloomberg’s Democratic primary campaign is finished, but is the Bloomberg media machine exiting the race as well? There is only speculation about how and how much Bloomberg will invest to back Joe Biden, who he endorsed when he dropped out, or on liberal advocacy campaigns. He seems intent on remaining a force in the… Continue reading »
by James Hercher // March 5th, 2020 //
»
Bloomberg Shells Out $10 Million For Anti-Trump Super Bowl Ad; Tivo Enters The Streaming Wars

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bloomberg’s Big Play Presidential candidate Michael Bloomberg is set to unload a 60-second ad spot critical of President Donald Trump in the upcoming Super Bowl. The New York Times estimates that the former NYC mayor shelled out $10 million for the privilege, also noting… Continue reading »
by AdExchanger // January 8th, 2020 //
»
 

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