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»MediaMathD

The Buy-Side Guide To Header Bidding

As publishers embraced header bidding, many programmatic buyers observed the trend from the sidelines. Since header bidding boosts yield for publishers by increasing competition, it follows that buyers may be paying more. But buyers wouldn’t necessarily know if that’s the case, since SSPs don’t note whether the impression comes through a header or not. If... Continue reading »

by Sarah Sluis // August 15th, 2016 //
»
 

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