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»media recession

Will Small Advertisers Stand By Facebook During A Downturn?

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is its saving grace. Will the same hold true for small- to mid-sized marketers? AdExchanger called on several analysts and senior marketers to get their take. On the whole, they agreed SMBs will continue to buy... Continue reading »
by Allison Schiff // February 11th, 2019 //
»
How Buyers And Sellers Might Deal With An Economic Downturn

by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry –... Continue reading »
by AdExchanger // February 8th, 2019 //
»
ThinkPanmure: Now Entering Phase II of Media Recession

Bill Morrison, Senior Analyst at ThinkPanmure and one of the few Wall Street analysts with an understanding of ad exchanges, stated in his industry report released today that advertising is entering Phase II of a media recession. Morrison explains his thinking: "First, marketers reduce spot market activity and eliminate quarterly budget flushes. Then, marketers begin... Continue reading »
by AdExchanger // September 15th, 2008 //
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