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»MaxPoint

With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which... Continue reading »
by Alison Weissbrot // March 13th, 2018 //
»
Ad Network MaxPoint Goes Private Under Valassis In $95 Million Deal

Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release. Valassis itself was acquired by private equity firm Harland Clarke Holdings in 2013, and it will take the public company MaxPoint private. “The acquisition of MaxPoint … will create greater strength in managing integrated media delivery campaigns... Continue reading »
by Alison Weissbrot // August 29th, 2017 //
»
MaxPoint Incorporates CRM Data Into Location Targeting

MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected. To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing... Continue reading »
by Sarah Sluis // October 13th, 2016 //
»
Post-IPO, MaxPoint Grows Q1 Revenue 87% To $28.7 million

In its first earnings call since going public in March, MaxPoint reported revenue growth of 87% to $28.7 million. Its revenue ex-TAC, which excludes the cost of programmatically buying impressions through real-time bidding, rose 90% to $16.8 million. [Read the earnings release.] The total number of enterprise customers rose 62% to 529. In the first quarter of... Continue reading »
by Sarah Sluis // May 13th, 2015 //
»
 

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